Archway BC
Client
Archway BC
Year
2026
Overview
Archway BC works in one of the most scrutinised areas of the built environment. Fire safety remediation oversight is technical, heavily regulated, and judged by an audience of freeholders, managing agents, developers and insurers who need certainty before they appoint. The expertise and the track record were already there. The brand carrying them into the market was not.
NXRD delivered a complete rebrand and a full marketing programme around it, covering the identity, the strategy, the printed and digital collateral, the tender material, the on site presence, and the first stage of a new website. The objective was straightforward. Make Archway look and read like the calibre of consultancy it already is, in every place a decision maker encounters it.
In remediation work, credibility is the deciding factor. Archway was competing for instructions and framework places against larger consultancies with established brand presence, and the supporting material did not reflect the quality of the delivery. Documents were produced individually rather than as a system, the visual identity lacked consistency, and there was no coherent digital presence for prospects to check before a conversation.
Tender submissions were the sharpest example of the problem. Archway was being assessed on paper by panels who had never met the team, using documents that undersold the depth of the offer. The brief was to fix the whole chain, from first impression to formal submission.
Total rebrand
NXRD rebuilt the Archway BC identity from the ground up. This covered the logo, the visual language, the typographic system, and the tone of voice, applied consistently across every format the business uses. The result reads as precise and established, which is what a regulated market expects from a consultancy holding responsibility for building safety.
Presentation packs
We designed presentation packs for pitches, client meetings, and stakeholder briefings. The templates give the Archway team a structured way to present complex remediation work clearly, without rebuilding a deck from scratch every time an opportunity comes in.
Marketing strategy
We set the strategy before we built anything. This defined the positioning, the priority audiences, the sectors and client types worth pursuing, and how each channel should contribute to the pipeline. It gave every asset produced afterwards a clear job to do and a commercial outcome to point at.
Website build, stage one
NXRD designed and built the first stage of the new Archway BC website, establishing the structure, the component system, and the core service content. Stage one gives the business a credible digital presence that stands up to scrutiny during a procurement process, with the architecture in place to expand into case studies, sector content, and technical resources as the programme develops.
Brochures
We produced a suite of brochures built on the new identity, covering the core service lines and written to be understood by technical and commercial readers alike. Each one works as part of a system rather than a standalone piece, so the material stays consistent whether it is issued digitally or handed over in a meeting.
Tender documents
NXRD produced a designed tender document framework, giving Archway a consistent, professional submission format that carries the brand properly and presents capability, methodology, and team credentials in a clear order. Submissions now arrive looking like the work of an established consultancy rather than an assembled document.
Building banners
NXRD designed large format banners for use on live remediation projects. These put the Archway identity in front of residents, contractors, and visiting stakeholders throughout the life of a scheme, turning every active site into a visible mark of who is holding oversight of the work.
LinkedIn management
We took on management of the Archway BC LinkedIn presence, aligning the profile and positioning with the new brand and running an ongoing content programme. The channel now builds visibility with managing agents, developers, insurers and other decision makers in the sectors that matter to the business.
Strategy and execution stayed in one place throughout. NXRD set the direction and then produced the work, which meant the identity, the documents, the website, the on site material, and the LinkedIn activity all followed the same logic. Nothing was lost in handover between suppliers, and nothing was produced without a reason for existing.
For a business bidding for work in a regulated market, that coherence matters commercially. Every document a panel sees, every page a prospect visits, every site hoarding a resident walks past, and every post a decision maker scrolls past now says the same thing about Archway BC.